Howard is a Registered Dietitian, Chef, and Certified Foodservice Manager who co-owns, with his wife Wendy Rodda, Valley Flaxflour Ltd. located in Middleton, NS. As corporate General Manager, Howard oversees the general functioning of the business, lead recipe and product development activities, and manage marketing and sales.
For over 20 years Howard has been supporting the use of flax as a component of Valley Flaxflour Ltd's proprietary natural bowel care program “as easy as eating” in long term care facilities, health clinics and hospitals throughout Atlantic Canada and Ontario. In more recent years, Valley Flaxflour Ltd's freshly milled ingredients and mixes have expanded to include gluten free, non-GMO, Canadian flax, oats, buckwheat and corn. Products are now sold in retail under the Valley Kitchen brand at local markets, Sobey’s stores throughout the Atlantic Provinces, and mail-order across Canada.
Howard believes that making healthy dietary choices, encouraged by a community which provides appropriate financial and social supports, can help people enjoy an improved quality of life by reducing their risk of many all-too-common and avoidable diseases and may help relieve the tremendous stress we are currently experiencing in our medical system.